The Only Senior-Living-Specific Brand Asset Management Platform
problems & solutions
Teams need enablement to create on-brand assets in a controlled environment. Employees are often left to their own devices to create marketing assets for the variety of situations they encounter using easily accessible tools, like as Canva, to do so.
Disjointed Brand Experience
Welcome to the ADrive!
Teams across multiple communities have a hard time keeping a unified brand image.
- Individuals create quick, one-off assets that lose key elements (licensure, EHO/ADA logos, approved images)
- Assets are recreated unnecessarily because teams don’t know templates already exist
- Missing legal language or brand requirements leads to diluted brand experience
Proposed Solution
What if we provided a single source of truth for all communities to pull their brand and marketing assets from?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
small budgets = no bandwidth
What do you want to build today?
Brands have a hard time keeping up with the creative needs across communities when they have access to low cost tools to generate new assets on their own.
- Communities cannot keep up with creative needs across multiple locations
- Frequent agency transitions cause loss of files and inconsistency
- Teams recreate assets because they lack access to low-cost creative tools
- Mergers & acquisitions create brand fragmentation and confusion
- Missing files highlight lack of centralized storage
Proposed Solution
What if we built an AI-powered asset creator that allows anyone of any skill level to create what they need from scratch or from a library of templates complete with brand approved assets?
Compliance Risk
Avoid a lawsuit!
Communities are constantly in worry of when they could be out of compliance with a large team and frequent output that they need to monitor.
- Teams forget mandatory licensure, EHO/ADA logos
- Missing Diversity representation where required
- Inconsistent compliance across communities exposes operators to lawsuits
Proposed Solution
What if we integrated an easy checklist and notification for any asset that is created that doesn’t meet compliance based on rules the brand sets?
users
Medium-to-Large Senior Living Providers
These providers manage communities, with 50-200 residents, generally operate as single locations with moderate marketing and CRM needs.
Multi-Location Operators
.png)
These operators that are managing locations, present high LTV potential and align well due to their need for scalable solutions and compliance management.
Marketing partners
Marketing partners will love to use the platform to be able to enable organization on their clients who are often disorganized.
Independent care homes
Independent care homes typically have fewer than 50 residents, run lean without corporate support, and lack compliance infrastructure.
Benefits
With an AI powered do-it-yourself platform, anyone can quickly make the assets that are needed. Saving teams time and reducing their need for outside help.
With a truly interoperable platform teams can produce the assets they need without waiting or relying on others.
With notifications built into each export the platform minimizes the risk of compliance concerns and damaging brand equity.
With everything in the right place onboarding new team members or marketing help gets teams started off on the right foot.
Competitors
Brandfolder, Bynder, Marcom & Marq
Some of the most popular DAMs and brand management platforms. But not optimized well for senior living use.
Pricing: $9-1600/month
Canva
The most popular do-it-yourself creative tool with lots of features. But it’s not built into a DAM or optimized for multi-community management
Pricing: $0-10/month/user
Google Drive
One of the most popular ways to store files. But hard to manage community wide permissions, easy to lose files, and open to ex-employees taking what they made.
Pricing: $6-18/month/user
Senior Living Smart
Specialized in the senior living space, but not a modern, easy-to-use platform
Pricing: Varies
Differentiators
AI Knowledgebase & Brand Kit Integration
Get a head start with AI asset creation by pulling from your already existing brand kit.
Optimized for Senior Living
Senior living has very specific needs that benefit from each of these platforms, so having a solution that’s optimized for them goes a long way.
Strong Internal Community
Senior living has a strong community and internal sharing habits. If a platform works well it gets talked about.
Building for the Future of Senior Living
Build
Product Development MVP
Phase 1
- Market Research & Brand Development
- UI/UX Design & Legal Setup
- Front-end Development, Cloud Services Setup, and Hardware & Software Acquisition
Phase 2
- Back-end Development & Digital Marketing Campaign
- QA Testing & Initial Bug Fixes, Compliance Consultation, and Sales Strategy Development
Phase 3
- Partnership Development & MVP Launch Preparation
- MVP Beta Launch
Pilot
Implement & Analyze MVP
Pilot the platform across 1–5 communities to validate real-world workflows, refine the product, and prove scalability before full market launch.
Launch
Go-To-Market with MVP
Launch the MVP to market, activating early adopters and scaling adoption across senior living providers based on validated pilot results.
Leadership
Adrienne, cofounder of ADage Marketing Group and ADage1, found her path to senior living through a previous role at a leading provider in the industry. With more than two decades of agency experience, she continues to bring fresh perspective and energy to the work. From training teams to tap into their full potential with EQMatters to mind-melding with industry thought leaders, Adrienne is driven by boundless curiosity and guided by a deep, abiding faith in the life-changing power of story.
Diana brings a marketing experience that spans over thirty-five years – the majority of that exclusively in senior living. A keen eye for the fine print and focus on the bottom line are among many examples of seasoned agency operations leaders. Diana (a Libra) is all about balance – always on the lookout for efficiencies and economies of scale. Built upon her partnership approach with vendors across the country/.
Charles is a versatile executive with over 15 years of experience leading revenue operations at software and professional services companies. He excels at collaborating with visionaries to launch breakthrough innovations in niche industries, providing practical support in shaping ideas, launching products, and scaling startups.
Logan Venture brings over 15 years of diverse experience in design and development across sectors like entertainment, technology, and consumer goods. Logan’s career has been defined by his ability to push creative boundaries and deliver innovative solutions. His expertise has driven key projects, including revitalizing iconic media platforms and crafting educational campaigns for global non-profits. Known for his strategic vision and dedication to impactful storytelling, Logan's work at ADage1 reflects his passion for transforming ideas into results that resonate with audiences and clients alike.
With over 25 years in software development and 18 in leadership, Marc brings a practical, future-focused approach to ADage1. His expertise in product management and systems administration ensures solutions that meet immediate needs while remaining scalable. Leading product development from concept to deployment, he fosters innovation and continuous learning, keeping his team competitive in a fast-evolving digital landscape.
the ask
Seed Target $500k
43% Product & Software Engineering
35% Sales & Marketing
7% Infrastructure
15% Operations, Fulfillment, administrative
What's in it for you?
Investing in ADage1 means owning equity in a workflow platform built specifically for senior living marketing operations, where brand control, compliance, and speed matter.
Your upside
Category-specific with recurring revenue potential
ADage1 is built as an industry-specific workflow layer for senior living teams, designed to become a durable system of record for assets, templates, and governed creation.
- Equity in a senior living optimized “asset-to-activation” platform (DAM + templates + AI + compliance guardrails).
- Recurring SaaS potential with high stickiness once communities standardize assets, permissions, and workflows.
- Land-and-expand into multi-location operators and marketing agencies managing many brands and communities.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Why this is de-risked
Clear pain, clear wedge, clear use of funds
The deck positions a straightforward entry point, scattered assets and compliance risk, and pairs it with a focused seed raise aimed at shipping MVP and executing go-to-market.
- Clear pain with strong urgency: decentralized teams produce frequent output, compliance risk rises, brand consistency breaks.
- Defined differentiation: “AI knowledgebase + brand kit integration” and senior living specific optimization, not generic tools.
- Use of funds is focused: the raise is explicitly mapped to product, go-to-market, and operational readiness.