A Targeted, Provider-First Strategy Designed for Rapid Adoption
Product Market Fit Steps
Industry Knowledge Foundation
The leadership team has a combined 50+ years of experience in the senior living industry. We are coming to this with a wealth of direct experience of what this industry needs.
Research Customer Needs
Engaging in dialogue with industry leaders to identify customer needs and preferences.
Beta Testing & Advisory Groups
Getting the MVP into key players' hands to understand the issues and successes they are having with the platform. Ideally these initial testers are paying advisors and early adopters.
Pricing Strategy
Developing a pricing strategy after the full value is understood.
Product Revisions
Solving key issues and functionality in the platform from beta testing.
testimonials
The Offerings
Ideal for Marketing Coordinators & Graphic Designers
Ideal for Marketing Managers, Content Managers & CRM Specialists
Ideal for Marketing Directors, Senior CRM Analysts & Project Managers
*Minimum of 3 Users
*Optional services: customization, training, data migration, integration, etc
Optional Services
Customization
Modifications to ADage1’s features, workflows, or design tools to align with specific client needs. Includes adding unique fields, custom templates, or functionality specific to your brand or operations.
Training
Onboarding and training programs to help teams fully utilize ADage1’s platform. Includes step-by-step tutorials, live sessions, and ongoing support to ensure effective implementation and usage.
Data Migration
Secure transfer of client data from legacy systems or third-party software into ADage1’s platform. Includes mapping, cleaning, and testing to ensure accuracy and compatibility with ADage1’s architecture.
Integration
Connecting ADage1 with existing tools like CRMs, Marketing systems, or other software. Includes custom API development and support to enable seamless data flow between ADage1 and third-party platforms.
Professional Services
Industry-specific solutions - covering design and, development are offered through flat-rate, 3-, 6-, or 12-month agreements.
CORE OPERATING TEAM
operations
Chief Executive Officer
Responsible for setting the overall strategic direction, vision, and mission of the company. Making decisions regarding resource allocation, leading the executive team to drive operational efficiency and growth, and ensuring the organization adheres to its core values while navigating the competitive landscape and adapting to market changes.
Chief Operations Officer
Responsible for overseeing the day-to-day administrative and operational functions of the organization. Ensuring that business operations are efficient and effective, developing and implementing operational strategies, policies, and procedures to improve performance and productivity, collaborating with other executives to align departmental goals with the company’s strategic objectives, and monitoring key performance indicators to drive continuous improvement across all operational areas.
product
Chief Creative Officer
Responsible for guiding the development and execution of design, branding, and software user experience and interfaces. Collaborates across teams to align creative work with strategic goals, ensuring engaging, user-centered digital experiences. Manages resources to assist the team with creation of marketing and brand-related assets.
Chief Product Officer
Responsible for the overall product strategy and vision, leading the product management and development teams to meet customer needs and drive business growth, prioritizing product roadmaps based on strategic goals and customer feedback, and collaborating closely with marketing, sales, and engineering teams to ensure successful product launches and lifecycle management.
tech
Chief Technology Officer
Lead the technical strategy and oversee the development of our solutions to meet the evolving needs of our users.
Software Engineers (2)
Develop and implement software features to enhance our product’s functionality, usability, and performance.
Sales
Sales Development Reps (2) (100% commission)
Identify and qualify potential clients, initiating the sales process.
Marketing
Marketing Manager
Develop and execute marketing strategies to increase product awareness and adoption.
Launch Strategy
Initial Launch Focus
- Digital Marketing Campaigns: Leveraging online platforms for targeted outreach and brand awareness.
- Industry Partnerships: Collaborating with key industry players for access and credibility.
Building Momentum
- Trade Shows & Conferences: Establishing a presence in industry events for networking and demonstrations.
- Content Marketing: Utilizing blogs, webinars, and case studies to educate potential clients and showcase value.
Scaling Up
- Referral Programs: Encouraging early adopters to refer new clients.
- Sales Team Expansion: Growing the sales force to reach more prospects and handle increased demand.
Long-Term Strategies
- Customer Success Stories: Sharing success stories to build trust and demonstrate effectiveness.
- Continuous Product Development: Regular updates and feature enhancements in response to market feedback.
Partner Program
Partner Criteria
Alignment with Mission
Alignment with ADage1's mission and target market.
Presence in Industry
Established presence in Senior Living.
Weary of Reputation
Positive industry reputation and customer feedback.
Adoptive of Technology
Willingness to collaborate and adapt to new technologies.
Partner Support
Communication
Regular communication to address concerns, share updates, and gather feedback.
Reviews
Quarterly performance reviews to evaluate partnership success and identify areas of improvement.
Training
Ongoing training and development to ensure partners stay up-to-date with product enhancements and industry trends.
Support
Access to a dedicated partner support team for prompt assistance with technical issues, sales inquiries, or marketing efforts.
Collaboration
Collaboration on joint marketing initiatives to increase brand awareness and drive sales for both parties.
Onboarding, Activation & Retention
Onboarding & Activation
Smooth onboarding for new partners and customers, ensuring they understand how to use Adage1's platform effectively from the start.
Welcome Email Sequence
Send a series of emails automatically sent upon HubSpot changes to provide immediate information and next steps.
Kick-Off Meeting & Internal Planning
Formally introduce the client success team and their support roles, provide a clear onboarding guide detailing steps, timelines, and what to expect, including training, setup, and strategy sessions, and allocate essential resources and personnel for onboarding assistance.
Onboarding Call
Present a concise onboarding roadmap, covering process, timelines, and expectations, including training, setup, and strategy meetings. This step involves testing the client’s environment and scripts, aiming for a fully operational client.
Retention
Maintain long-term engagement and foster loyalty through ongoing support, product enhancements, and regular communication.
Schedule routine meetings by client type for queries and support, ensuring satisfaction and progress. Schedule any optional comprehensive training with tailored workflows and action plans for effective product use.
Providing the client with detailed documentation, guides, or video tutorials for future reference. Depending on the size of the client, consider developing custom branded landing page to house sharable content.
Establishing a feedback loop to understand the client's experience and make improvements where necessary. Additionally, captured customer testimonials, case studies, and reviews can be powerful tools in our marketing efforts.
Alert system for account activity, like message filtering and lead threshold monitoring.
Utilize new product or feature launches to gather feedback and opportunities for upselling.
Implement loyalty programs with automation for client retention.
Target inactive and lost clients with tailored campaigns.
Develop a strategy focused on encouraging clients to renew their engagement.
Forward Looking Guidance
A built in marketplace to the creative platform to download brand new templates created by creative professionals around the world.
A networking platform that serves as a source of information for clients and a source of clients for us as we are bringing people into our ecosystem.
There are many healthcare type providers connected to the industry like mobile dentists, hospice, death care, and adult day care who will be in contact and learn about this platform.
Multi-Family has a lot of similarities with Senior Living and this system can easily be optimized for this industry as well.
The pet care industry has a large need for a custom product like this with multiple brands and variations within a single company.
Conduct market research in targeted countries to understand different regulatory requirements, compliance standards, and cultural nuances. Adapt compliance and AI tools to meet localized needs, preparing ADage1 for a smooth entry when ready.